SEO also known as Search Engine Optimising (Optimisation) is the most cost effective tool to market any Website. SEO should always be the first step towards Marketing any Website or eCommerce Shop. SEO is a great tool as it generates lots of Free, Organic Traffic for your Site. The cost to optimise a Website varies depending on the particular keywords or keyphrases that you are targeting. Each keyword or keyphrase will have different levels of competition which will make it either easier or harder to achieve a High Ranking for your chosen keywords. As an example, it would be a lot easier to get your Site on to Page 1 of the search results for the key phrase "Low Cost Web Design Service in the UK" than it would be to get your Site on to Page 1 of the results for the keyphrase "Web Design".
This is due to the different levels of competition for each of these 2 keyphrases.
Unfortunately SEO is not an instant fix and it may not get your Website on to Page 1 of the Search Engines straight away. In the past we have managed to get Websites on to page 1 fairly quickly (in less than 1 month) but SEO is normally an ongoing task which needs to be worked on regularly. If there are Companies out there competing with you for the same keyword or key phrase and are spending more time on their Website SEO than you on yours then their sites will rank higher above yours in the Search Results.
There are lots of different SEO tasks which need to be done to ensure that your Website Ranks High on all the Search Engines.
One of these SEO tasks is the On-Page SEO. This means making sure all the content on your Website is Optimised for Search Engines so they can easily understand which content has priority on each Page of your Website. We add header tags also known as H tags to the most important pieces of content on each Page of a Website so the Search Engines can clearly see what the most important piece of text is on each Page. The page headers on your Website should contain your most important keywords / key phrases, these should also be located in the first paragraph of text. If you are a Plumber operating in the London area then "Plumber in London" would probably be the best key phrase you could use as this is what your potential customers would be searching for. On the contrary "John's Plumbing Services" would not be as relevant as far less people would be searching for this. We hope this information helps to explain how SEO and Keywords work. We are able to carry-out Extensive Keyword Research for you to help select the most relevant keywords and key phrases to use on each page of your Site.
Another On-page SEO task is to ensure that all Meta Titles and Meta Descriptions for each page of your Site are properly Optimised for Search Engines. The Meta Data is the significant aspect that Search Engines take in to account when trying to pair up a Website with someone's search query. You need to make sure that your most important keywords or key phrases are used in both your Meta Titles and Meta Descriptions on each page of your Site. Ideally towards the beginning as Search Engines boost the Ranking of Sites which have their keywords or key phrases at the beginning of their Meta Data rather than towards the end. It is also important to make sure your Meta Titles and Meta Descriptions are unique for each page of your Site. Your Website will be penalised by Search Engines if you replicate Meta Data on your Site.
The final and possibly the most important SEO task is to get lots of good quality incoming links, this is when another Website links to yours. Also, it is significant that you don't just have any Website to link to yours, especially since the recent Panda update to Google's search algorithm. Search Engines tend to prefer incoming links from Sites that have a Good Page Rank and are in an industry relating to yours.
Having hundreds of links from unrelated Websites will actually be damaging your Page Rank rather than improving it. It is far better to have a few Good Quality Incoming Links from Sites relating to yours rather than to have hundreds of links from Websites in industries that are not relevant to yours. This is a good bit of advice and something you should probably make a note of. We often come across Websites with hundreds of incoming links which have adverse effects on the Sites Page Rank. We suggest you to be extra careful when you are generating Incoming Links in case you decide to try and do this yourself .
We can help with all your SEO needs, from Optimising your page content and Meta Data to generating Good Quality Links.
How our search engine marketing team can help:
We are an experienced and talented team of passionate consultants who live and breathe search engine marketing. We have developed search strategies for leading brands, small and medium sized businesses across many industries in the UK and worldwide. We repose faith in building long-term relationship with our clients, based upon shared ideals and success. Our search engine marketing agency provides the following and more:
Search Marketing Strategy
We work closely with you to understand your unique businesses challenges and objectives, before developing a bespoke search engine marketing strategy for your brand. We will advise on the best approach, whether it's PPC, SEO or a combination.
Search Engine Optimisation
Everyone wants to be at the top of the search results, but you have to deserve to be there. Our SEO service is designed to make you remarkable, increasing visibility within the organic search results to deliver targeted traffic to your website in the long-term.
Pay-per-click advertising gives businesses the opportunity to appear within the search results immediately & provides the advertiser with complete control over the keywords, adverts & budget. The ability to track conversions & attribute value means it is one of the most effective ways at reaching your audience.
Content Strategy & Marketing
Creating compelling & valuable content, both onsite & distributing it through a variety of online channels, is essential to reach your target audience & influence them. Our team of creative's will work with your brand, developing content strategy built around your own customer’s personas & journey.
Social Media Strategy
We help you set clear social objectives without taking ownership or managing your accounts directly. This enables you to engage with your audience across social networks & platforms, developing meaningful relationships & influencing behaviours for your brand.
Analysis, Analytics & Reporting
We love to analyse data to find insights, whether it's about your users, customer journey or attribution. We believe this is the only way to get the very best out of your search engine marketing campaigns & understanding their real value.
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